Jeff Chang is currently serving as Vice President, Strategy and Business Development, in charge of four departments: Strategy & Investment, Brand and Market Research, Integrated Marketing, and International Licensing. His main focus is to develop business partners and invest in the media ecosystem to increase the strategic control and build up required capabilities for digital transformation. He has set up Trends Innovation Center and hosted annual Demo China – Trends startup competition events and forums to be the platform to engage startups and ecosystem partners. As an industry thought leader, he speaks at various forums/conferences, media interviews, and top universities and serves as advisor/mentor to various startup incubators and accelerators. He is also a member of Mobile Marketing Association China and member of Great Wall Club, China’s most influential business network for mobile internet C-level executives.
Before joining Trends Media Group, Mr. Chang has over 15 years of work experiences and held management role for various global strategy consultancies advising TMT industry clients on China market entry and growth strategy.