Nicolas’ Bio

As Digital GM Nicolas leads all Nike’s digital activities – across brand, commerce and services – in China. Since founding one of China’s first digital agencies in 1998, Nicolas has helped major brands develop and implement digital strategies throughout Asia for the past 15 years.

Starting with Nike as Digital Brand Director in 2007, he led all digital activities around the Beijing Olympics. These included breakthrough long term partnerships with properties such as Sina and QQ and establishing well respected online communities. He then moved to a role as General Manager of Action Sports China tasked with launching a Surf/Skate/Snow movement across China.

Since 2011, as Digital GM, Nicolas has been responsible for launching Nike’s ecommerce platform and Tmall partnership. His key focus has been integrating Nike’s digital activities across different functions and driving digital innovation in China.

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