paul-chen-b

Paul’s Bio

Paul currently serves as APAC CEO, for Beintoo, and oversees Beintoo’s expansion in the Asia Pacific region. Beintoo is a mobile engagement platform that offers a loyalty reward program as well as innovative rich media mobile advertising solutions. Beintoo has offices in Milan, New York, London and now Shanghai.

Paul was former General Manager, China for Rovio Entertainment Ltd. and founded Rovio’s China office in Shanghai, and built up the company’s business in China for the last 2 years. Rovio is an entertainment media company based out of Finland, and the creator of the globally successful Angry Birds franchise.

Paul has over 18 years of experience in video games, consumer electronics, manufacturing, retail distribution, brand management and licensing. Paul was previously SVP and GM of ZVUE Inc, a leading manufacturer in portable MP3 players preloaded with licensed music from Sony BMG, Universal Music, and Warner Bros Music. Paul also spent many years as VP and head of licensing for Performance Designed Products, the largest video game accessories manufacturer in the US, which he licensed brands from companies such as Nintendo, EA, Activision, Microsoft Xbox and Sony Playstation. Other companies Paul has worked in the past are Hasbro, Harmonix, and Game Group plc. Paul holds an MBA from University of Phoenix and is a regular speaker at many startup and technology conferences in China and the US.

Follow Paul Chen - APAC CEO, Beintoo