Eike’s Bio

Eike U. Wobker is Regional Digital Manager at Beiersdorf responsible for the strategic development of the Digital Marketing in the region APAC. Beiersdorf is the largest Skin Care company in the world with leading brands like NIVEA, Eucerin, Labello and La Prairie.
One of the highlights of his recent career was the participation in the Cannes Creative Academy for Young Marketers, led by Jim Stengel (Former CMO of P&G). 100 Top-Marketers below 30 were invited worldwide to participate.
After his studies in Corporate Management & Economics at the Zeppelin University in Friedrichshafen, Germany as well as in the US, he started his career as Beiersdorf Marketing Trainee (Beyond Borders program) with an agency station at the Omnicom Media Group.
In 2012 he and his colleagues won the Webaward for brand websites in Austria while he was the local responsible for the Austrian market in addition to his functions as Digital Media Manager for the region Central Eastern Europe.

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